Driven by love and meaning
We created La Belle Mèche for us, for our friends, for our family, for you. We wanted to bring a little joy into people’s lives with a brand that was meaningful. Fragrances are comforting, endearing, conjure up special memories, and remind us of life’s simple pleasures. We want our scents to strike the perfect chord at every note and trigger powerful emotional responses.
Faire les choses avec sens c’est par exemple produire 100% en France : de la cire aux étuis en passant par le parfum. C’est sourcer des contenants 100% recyclables à minima ; et sans autre alternative, du plastique issu du recyclage (sans nouvelle production de plastique, donc). C’est travailler des compositions parfumées avec audace, sans substances toxiques et sans matières premières menacées d’extinction.
C’est aussi se questionner, mettre en balance, tâtonner parfois et puis c’est aussi trancher et ne pas déroger à nos valeurs du départ. Nous ne sommes pas zéro déchet et savons que nous ne sauverons pas le monde, mais nous essayons à notre échelle d’avoir l’impact le plus positif possible.
The essential points that make up La Belle Mèche's DNA.
N°1 I Simplicity and boldness ✨
Our goal is to go back to basics by creating home fragrances that capture the small pleasures of daily life and the happy memories of good times. We promise that every fragrance smells precisely as described on the label. We guarantee our products are free of bells and whistles, elaborateconcepts and our brand name everywhere you look. Our fragrances are figurative, fusing updated classics with original accords.
Our products are simple, minimalist and colourful, designed not for special occasions but the everyday. Absolutely no frills. ‘Simplicity is the ultimate sophistication’ said Leonardo da Vinci, words that La Belle Mèche swears by.
N°2 I Creativity and savoir-faire ✌️
Nothing sweet and sickly here. Just fresh, pure and simple. Underscored by an authentic contemporary signature. All our products are made in France. Starting with the fragrances, not least because France possesses one of the world’s oldest perfume centres, in Grasse. Never compromising on quality, our ‘noses’ have struck the perfect balance between perfumery staples – lavender, cedar, vanilla, forinstance – and extraordinary raw materials such as osmanthus, immortelle and davana.
N°3 I Social and environmental engagement and responsibility 🌿
We are conscious of the world around us and the impact we can have on it. Every decision we make – from using vegan wax or CMR-free fragrances to fully recyclable plastic – is guided by our mission to make the world a more sustainable place.
Ramping up our commitment further in 2021, we are delighted to announce that we are now a member of 1% Percent for the Planet.