Why we joined the movement
I’m sure it won’t come as a surprise to you, but our planet is in a dire state. In November 2017, over 15,000 scientists published an unprecedented ‘warning to humanity’ about the catastrophic damage done to the environment. It was their second appeal and we heard it loud and clear. Soil contamination, marine pollution, species extinction, climate change causing storms, earthquakes and sea ice melting, forest destruction, epidemics and pandemics – our planet is in pain.
And the one and only cause of all this? Human activity. Us.
At its root, the unbridled and unreasonable global consumption and manufacture of goods that is exhausting the Earth’s natural resources. We knew this was a factor La Belle Mèche could make a positive impact on 🌿
Over the seven years since we first set out on our entrepreneurial journey, the matter of ecological impact has come up time and time again. From our fragrances to the choice of wax to the packaging, we have always strived to do better so that our products are as kind to the planet as they can be. Now we want to step up our engagement by donating to organisations dedicated to these issues and finding workable solutions to put into practice.
The movement ✌️
Set up in 2002 by Yvon Chouinard, CEO of outdoor clothing brand Patagonia, 1% for the Planet is an international community of businesses, nonprofits and individuals working together to create a healthier planet.
What this means concretely for us is that we commit to giving 1% of our grosssales each year to approved nonprofit partners working to protect and safeguard the environment. Each year the organisation certifies all donations, a certification that is audited by an independent body.
The organisation focuses on six core issues facing the planet today: climate, food, land, pollution, water and wildlife.
👉 We choose which nonprofits to work with from among the thousands of trusted partners and make monetary donations directly to them.
Every year French members donate over 7 million euros to environmental nonprofits. Globally, members donate 27 million dollars.
Some 400 nonprofit partners have been approved by the organisation in France and over 3,500 worldwide.
The French chapter is one of the most active in the movement with 700 business members, mostly small or medium enterprises, a number that has grown sevenfold since 2017.
Write this chapter with us ✌️
It’s simple: for every La Belle Mèche home fragrance product sold, we donate 1% to an environmental nonprofit. This means that you are contributing to protecting our planet too!
We will get in touch with you every year to pick the issue or issues to help, together. Follow us on social media to stay informed on how these decisions will have an impact.